James Coyle received his M.A. (1995) and Ph.D. (1997) in Journalism (Advertising Studies) from the University of Missouri-Columbia. He currently holds a joint appointment in the Marketing Department and the Interactive Media Studies Program, and is Director of the Center for Research in User Experience (CRUX). From 1997 through the Spring semester of 2006, James taught at Baruch College, City University of New York.
James’ research interests include how consumers process and share interactive and rich media content in commercial web sites, and the influence of consumer expectations on web site navigation experiences. His research expertise covers a range of user experience methodologies, including eye tracking analysis and facial expression analysis. He currently teaches Digital Branding, and Usability.
His academic work has been published in several journals, including the Journal of Advertising, the Journal of Interactive Advertising, the Journal of Advertising Research, the Journal of Business Research, the Journal of Website Promotion, and the Journal of Current Issues and Research in Advertising.