Many people think about technology, innovation, and startups when San Francisco comes to mind. Indeed, our Armstrong Interactive Media Studies program has a Digital Innovation Center in San Francisco to prove it. But beyond innovation. San Francisco is a place that has been at the crossroads of innovation since tall sailing ships sailed its bay. Its a place where creativity is in the air but also its success has created many social and economic challenges. xdMFA will use San Francisco as a laboratory for learning how cultures mix in a dynamic place and will study the effects of technological innovations once they are put into action.